Briza
paid advertising campaign
We helped launch a new brand through a highly targeted digital advertising strategy, driving e-commerce sales. By leveraging precise geo-targeting and creative ad campaigns, we reached 425,000 people, achieved a 7.2 Return on Ad Spend, and grew their email list by 122%.
See how we did it ⬇
the client
Briza, a home comfort brand, specializes in seasonal products like space heaters and personal air coolers.
the goals
Brand-new to the market, and with a non-existing social media presence, Briza needed a quick and effective strategy to rapidly drive sales and establish a foundation for future growth.
Our objectives were to:
Rapidly boost e-commerce sales
Geo-target regions experiencing relevant weather conditions
Expand their email subscriber list to capitalize on sales opportunities for the next season
our strategy
By closely monitoring weather patterns and refining our key audience profiles, we executed two highly targeted, value-driven campaigns—one in winter and one in summer.
With a limited ad budget, our goal was to anticipate consumer needs and showcase Briza’s products at the perfect moment—before customers even realized they needed them. To maximize impact, we prioritized paid social ads over search, enabling us to reach audiences more effectively and cost-efficiently.
For the winter campaign, we ran strategic Facebook Ads promoting Briza’s space heaters, targeting male homeowners in colder U.S. states. For the summer campaign, we focused on air coolers, geo-targeting states poised to experience heatwaves. This precise approach ensured Briza’s products reached the right people at the right time, driving awareness and conversions.
the results
425,000 people reached through strategic Facebook Ads placements
7.2 Return on Ad Spend (ROAS)—a strong indicator of campaign efficiency
122% increase in email list subscribers, laying the groundwork for future marketing communication and promotions
By running weather-focused campaigns and strategically placing ads, we helped Briza achieve some amazing results.
In total, the campaigns reached 425,000 people, delivered a strong 7.2 ROAS, and boosted email subscribers by an impressive 122%. These numbers highlight how our personalized approach not only drove sales but also built lasting customer relationships.
Through smart targeting and creative strategies, we helped Briza achieve short-term wins while setting them up for long-term growth and success.