Nellie’s
social media influencer campaign
Home cleaning brand Nellie’s needed to expand beyond their local community and boost brand awareness. We developed and executed a strategic influencer campaign that delivered measurable results: a 44% increase in followers, a 134% boost in online revenue, and product placed directly into the hands of 15,000 target customers.
See how we did it ⬇
the client
Nellie’s is a Canadian eco-friendly home cleaning product brand, focusing on sustainable packaging options and simple but effective formulas designed to make life easier.
We helped Nellie’s develop and execute a comprehensive digital marketing strategy from the ground up, focusing on growing e-commerce sales and expanding brand recognition.
the goals
Nellie’s had strong brand loyalty within their existing customer base—once people tried a product, they became lifelong fans. However, the brand was struggling to build awareness beyond their local Metro Vancouver community. With 29k Instagram followers largely concentrated in this area, there was significant untapped potential to expand their reach to a broader, nationwide audience.
Our objectives were clear:
Expand brand awareness among key demographics on Instagram
Get products into the hands of new customers across the country
Drive online sales growth through increased visibility and engagement
Boost website traffic to support long-term e-commerce success
our strategy
We designed a targeted influencer campaign to expand Nellie’s reach nationwide and put their products directly into the hands of new customers.
Recognizing Jillian Harris—a top Canadian influencer with a highly engaged audience that aligned perfectly with Nellie’s target demographic—as a key opportunity, we created a custom, limited-edition co-branded product. This exclusive item, along with one of Nellie’s top-selling products, was featured in the highly sought-after Jilly Box subscription, putting Nellie’s into 15,000 homes across Canada.
To amplify the campaign’s impact, we leveraged Jillian Harris’s 1.3 million Instagram followers and the Jilly Box’s 124k followers through co-branded giveaways, Instagram takeovers, and exclusive coupon codes. This strategic partnership not only drove a significant increase in Nellie’s Instagram following but also delivered a substantial boost to e-commerce sales.
the results
44% increase in Instagram followers
(from 29k to 42k in just 3 months), with growth primarily coming from the brand’s key demographic.
134% boost in e-commerce sales
(based on quarter YOY), showcasing the campaign’s direct impact on revenue.
15,000 people introduced to the brand
through the brand’s best-selling product
1,000 high-ticket purchases
of the exclusive limited-edition co-branded product, enhancing brand awareness and loyalty.
20% increase in website traffic
fueling long-term growth in digital engagement.
188 influencer coupon codes redeemed
boosting revenue.